Projects & Initiatives

A public tool that lets anyone look up and visualize Strava athlete statistics. Features comprehensive dashboards showing year-to-date performance, all-time totals, and recent activity metrics. Built with real-time Strava API integration and includes activity logging for analytics.

An AI-powered RevOps startup focused on helping GTM teams align faster, execute smarter, and grow more predictably. Revvy brings together revenue operations, data, and GTM strategy with the power of AI—built to remove friction and let teams focus on execution that matters.

We built an AI shopper that helps you find and buy the best product for you. Your shopper understood your preferences, budget, and use cases to recommend products you could buy with a single click. Inkling removed the friction from product discovery and purchase decisions.

My ultimate passion project. Farm Craft Organics was a hobby farm owned and operated by my wife and I. We grew organic produce, raised pigs, ducks, and geese, supplying products to 7 restaurants, 2 grocery stores, 40 CSA members, and collaborations with other local food entrepreneurs and crafters. We focused on peak flavor and taste, venturing into products and varieties that other farmers couldn't or wouldn't grow.

From rebuilding our home pantry to designing and building an 18' media wall, custom white oak desk and bookshelf, and a bathroom vanity, woodworking has been my way of combining precision with creativity. Each project balances form and function, turning raw materials into pieces that serve daily life while elevating our home environment.

A tool born out of countless bakes and experiments, the sourdough calculator makes hydration, starter ratios, and proofing timelines simple for bakers of all levels. It's a reflection of my obsession with precision in pursuit of the perfect crumb—and of sharing tools that make craft more accessible.

Designed and implemented a unified revenue operations stack that connected marketing automation, CRM, and analytics platforms. Created single source of truth for revenue metrics and automated reporting across 50+ KPIs.

Built comprehensive sales enablement program including playbooks, training modules, and performance frameworks. Developed competency models and certification programs for different roles across the GTM organization.

Led transition from pure enterprise sales to hybrid PLG/sales-led motion. Designed self-serve onboarding, product-qualified lead scoring, and usage-based expansion playbooks.

Developed ideal customer profile and market segmentation strategy using product usage data, firmographics, and win/loss analysis. Created tiered approach to customer acquisition and expansion.