“I'm driven by the belief that craft matters — whether it's a go-to-market strategy or a loaf of sourdough.”
My professional world centers on growth — designing revenue plans, aligning product and sales, connecting data across the GTM stack. Outside of work, long bike rides clear my head while cooking and baking let me experiment with precision and creativity.
This site is where all of those threads come together — tools I've built, experiments that test new ideas, and plans that reflect curiosity in action.